The goal: widgets that feel native
Widgets shouldn’t look like third‑party add-ons. They should feel like part of the product.
Here are the rules we follow:
- Strong defaults: a widget should look premium without configuration.
- Themeability: make it easy to match your brand (colors, radius, typography).
- Motion with restraint: subtle transitions that feel fast, not distracting.
- Accessible interaction: keyboard focus, readable contrast, and sensible semantics.
Practical checklist
When you publish a widget, verify:
- it doesn’t cover important UI (especially on mobile)
- it doesn’t cause CLS
- it doesn’t leak styles into the page
If you’re shipping chat widgets, start here:
- Guide: /guides/chat-widget-for-website
- WhatsApp editor: /get-widget/whatsapp-chat